These questions are a mix of machine-gathered and machine-generated, so some of them will need a human touch, but it's a great starting point. I've filtered the list to contain only phrases with search volumes of 101+, and now we've got a pretty solid list. Give it a try, and you'll get back something like these results. On the pull-down on the upper left, the last option is. Isn't there an easier way? Thankfully, yes.
Surfacing featured snippets from the manual#
This is all well and good, but it's going to take a lot of manual digging through keywords to find questions. Indeed, if I run a Google search for that phrase, I see a featured snippet from Search Engine Land: The third phrase on this list - "how to do seo" – certainly looks promising. So, let's fire up Keyword Explorer and check out some keywords for "seo." Click on "Keyword Suggestions" and you'll see a list like this one. This post takes you through the full featured snippet discovery and tracking cycle, from start to finish.įinding question phrases that might trigger featured snippets is, first and foremost, a keyword research problem. I'm happy to say that, between Keyword Explorer and Moz Pro, we now have all of the tools you need to practically tackle featured snippets in a way that will be familiar for almost any SEO.
How do you find questions, determine if they have featured snippets, and track them over time? I hope by now that you understand the value of ranking "#0," but you might be left wondering where to start.
You've been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home.
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